Kiwisoft brightens up economy tissue       Toilet tissue and paper towel manufacturer Cottonsoft has taken the lead in the highly competitive toilet tissue market by introducing Prints into the economy sector. The initiative means the company’s Kiwisoft toilet tissue will be the only economy brand to feature Prints, and should help to sustain the steady growth in Kiwisoft sales volume of 29% in the last year, which has seen the brand claim 4.4% of total key account volume share*. The print design features soft green grass on white tissue, and will be clearly visible in a new 12 pack devised to maximise appeal. Explains Cottonsoft Marketing Manager, Virginia Nicholls, "We know how Prints can add appeal but there was nothing available in the economy segment. To us this was clearly an opportunity not to be missed; there’s no reason why budget-conscious buyers should have to forego Prints in their bathrooms." www.cottonsoft.co.nz *AC Nielsen 26 Jan 2003