At last a toilet tissue designed to make you flush       At Plypac we are putting all our resources and expertise into creating one major, compelling, new brand – CottonSofts. And with it we’re bringing some really fresh thinking to the mid-market toilet tissue segment. We’ve identified a new opportunity in the market -and that’s targeting tomorrows new generation mums with a truly unique positioning -“softness, strength, affordability and style – all rolled into one!” We’ve created a strong television campaign, featuring a unique character loaded with personality that will be getting huge media support. The campaign is spearheaded by a very competitive, feature-driven launch 30-second commercial and supported by four, feature-specific 15-second commercials. Thankfully there is not a dog in sight! We’ve developed a unique packaging design. Imagery that leaps off the shelf -bright, impactful and engaging, with a strong link back to the television campaign. Inside we have an exciting range of colours, patterns and plains including two new designs Kiwiana and Lavender – something for every bathroom and all the family. And we’ve not forgotten our Extra and Harmony ‘loyalists’ -we’re looking to entice them across to CottonSofts with attractive on-pack discount offers. But most of all we’re committed to building ‘value’ back into the market. We intend to significantly grow market share, with CottonSofts delivering you improved volumes – now! Ahhh… bless our little Cottonsofts www.cottonsoft.co.nz