Bursting onto the market is a newlook for Tuffy PaperTowels.

The makeover which includes the launch of a new twin pack –Tuffy Novelty Prints - and the addition of an updated animated Tuffy character, promises to build on the brand’s share in the competitive paper towel market. Clean new pack designs plus the addition of the Tuffy character on the packaging delivers a stronger brand image. New print designs such as Cows, Speedy Skier, Busy Bees and Apples join the ever popular Cats, Teddy Bears and Chilli Border. The Tuffy character comes to life in a new look TVC airing on National Television from May through to October. “Tuffy towel is hardworking, reliable and trustworthy and we know our print designs are winners” said Cottonsofts’ Associate Product Manager Sacha Lowe. “Our in depth research has told us that our new Tuffy guy encapsulates those values and is also approachable, down to earth and cheeky.” Backed up by national advertising, these factors will add up to even stronger consumer appeal and In-Store recognition.

FOR MORE INFORMATION, CONTACT YOUR COTTONSOFT REPRESENTATIVE OR PHONE 0508 COTTON (268 866).