Kiwisoft brightens up economy tissue       One of the strongest brands in paper tissue products gets a boost in June when Plypac Industries re-launch their popular paper towel, Cottonsoft Tuffy. The makeover, which includes the addition of an animated Tuffy character, promises to build on the brand’s already-significant volume share in the competitive paper towel market. New pack designs feature a smart, clean look while new print designs such as cartoon Cats, Chillies border and Lemon recipes join the ever-popular Teddy Bears and Kids & Crayons. And there’s the strong, dependable bloke-next-door, Tuffy, who comes to life in a TVC airing on national television June through to August. "Tuffy is practical and no nonsense, but at the same time has warmth and humour," said Plypac's Marketing Manager, Virginia Nicholls. "Our little Tuffy guy encapsulates those values, while the new pack and print designs update the product. Backed up by the national advertising, these factors will add up to even stronger consumer appeal."