Kim Calvert


NEW CottonSofts XL 6 Pack

The NEW XL pack also provides consumers with even greater value and convenience:

  • More rolls for the same price, providing additional value for consumers
  • More convenience – less roll changes
  • Compact diameter means it still fits in consumers’ toilet roll holders
  • Consumers “really connected to the packaging” in recent qualitative research*
  • Consumers love the simplicity of XL and the great value it delivers*.

*Consumer qualitative research – Energi April 2017