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NEW CottonSofts XL 6 Pack

Kim Calvert | July 2017

The NEW XL pack also provides consumers with even greater value and convenience:

• More rolls for the same price, providing additional value for consumers
• More convenience – less roll changes
• Compact diameter means it still fits in consumers’ toilet roll holders
• Consumers “really connected to the packaging” in recent qualitative research*
• Consumers love the simplicity of XL and the great value it delivers*.

*Consumer qualitative research - Energi April 2017