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NEW CottonSofts XL 6 Pack
Kim Calvert | July 2017
The NEW XL pack also provides consumers
with even greater value and convenience:
- More rolls for the same price, providing
additional value for consumers
- More convenience – less roll changes
- Compact diameter means it still fits in
consumers’ toilet roll holders
- Consumers “really connected to the
packaging” in recent qualitative research*
- Consumers love the simplicity of XL and
the great value it delivers*.
*Consumer qualitative research - Energi April
2017