Kim Calvert


Cottonsoft awarded Innovator of the Year

Cottonsoft was recently awarded Innovator of the Year 2014 by Environmental Choice New Zealand (ECNZ). The ECNZ eco-label, which is government owned, covers 2,000 products and services, and Cottonsoft was judged the most innovative new environmental license holder for 2014.

We gained approval a year ago to carry the eco-label on our products, after robust and rigorous assessments were carried out looking at every facet of our supply chain.

To find a winner, independent environmental scientists examined every new eco-label holder for innovation in environmental benefits, changes they made in order to meet the label’s stringent standards, the ingenuity of their label application, and the thoroughness of their dealings with the eco-label.

It was great to hear we scored well ahead of the other label holders and that ECNZ was impressed with our willingness to embed the changes that put us at the forefront of environmental practice.

Cottonsoft manufactures products Kiwis can trust using market leading sustainability practices and the eco-label adds to that. It is well-recognised by consumers because it goes into great detail to ensure a business operates sustainably.

The award is a reflection of all the hard work that has gone in to achieving the eco-label. It is something the Cottonsoft team and I are extremely proud of.

Look out for our redesigned packaging featuring the ECNZ eco-label, PEFC (Programme for the Endorsement of Forest Certification) qualification and our Cottonsoft Crooner Ralphy in store.