Paseo created excitement in store during June and July 2013!k
In June and July 2013, Paseo ran an exciting consumer promotion in retail stores across New Zealand. For some, winning was an ‘unbelievable’ experience.
Sanjesh Chauhan, Cottonsoft Key Account Manager presenting Janet with her prize with Countdown Airport Assistant Store Manager.
Janet has purchased Paseo toilet tissue ever since it was launched and says ‘she wouldn’t change for the world. I have tried most other brands of toilet tissue over the years, but Paseo leaves all the others for dead. I love that its 3 ply, and so soft’. So when she swiped her OneCard in her local Airport Countdown store and won one of the five outstanding Apple prizes (total value of $9000), it was a wonderful surprise for her and Cottonsoft was delighted that such a loyal customer was a very happy customer too. “I don’t have a lot of luxuries in my life, but Paseo is one of my luxuries. Thank you for those wonderful prizes” she said.
Janet was just one of five lucky Countdown winners. Lynne Ross of Tauranga was another lucky winner when she swiped her OneCard in Fraser Cove Countdown. She was delighted when the package arrived safely and is “just absolutely delighted with the so unexpected win. My sincere thanks to all involved – I still think it’s just amazing!!! She told Cottonsoft Marketing Manager Denise Calver.
Dave Hagan, Cottonsoft sales team presents Lynn with her prize.
And for all the New World shoppers nationally, there were beautiful MOR luxury packs valued at $200 each to be won in every participating New World store when a product from the Paseo range was purchased and you swiped your FlyBuys card.
Thank you to all the shoppers for their part in making the promotion such a success and contributing to the Paseo brand’s outstanding growth. It was one of our most successful promotions’ said Cottonsoft Marketing Manager Denise Calver.